I’m not an influencer—I’m a brand storyteller, journalist, blogger, and creator who believes in the power of authentic connections. Making videos, producing podcasts, and creating artwork is just one aspect of what I do. The heart of my work lies in helping brands tell their stories to rural American audiences in a way that feels natural, real, bold, and connective—a way that we can all appreciate.

I work with agencies, directly with brands, and with consumers to connect them with products, services, and resources that I not only endorse but personally use. I take my role very seriously and believe 100% in the power of genuine connection. Through Route Three Productions, the company my wife and I run together, my goal is to provide the tools and resources needed to create impactful content for everyone involved. From unique storytelling to crafting compelling videos to building lasting relationships, my job is simple: create content that authentically engages.

Born and raised in the San Antonio area, I spent much of my early career as a journalist working for major news outlets. While I still enjoy doing editorial work, I also excel in balancing both editorial and commercial projects. As photographer and filmmaker Jimmy Chin eloquently said in his MasterClass, “you can do both editorial and commercial work; you just have to clearly distinguish between the two.” I strive to embody that philosophy in my work.

Whether I’m producing content or connecting with audiences, my focus remains on authenticity and storytelling. It’s about creating work that resonates, builds trust, and leaves a lasting impact.